Musicero Warehouse was born in 2012, with June dela Paz selling instruments online via Sulit.com.ph with an untarnished 100% customer feedback rating.
Seeing the growing demand for their items, Musicero put up its first physical store, a 4-square meter kiosk at the ground floor bazaar area of Robinson’s Place Cainta in July 2013.
Musicero’s vision was to create a community, bound by their shared love for music. On December 2013, they took the first step towards this vision by launching their Facebook Page. Musicero Warehouse then moved to a more permanent home, a stand-alone shop located along A. Bonifacio Ave, Cainta, Rizal on February 2014.
The Musicero family grew bigger with their 2nd branch, a kiosk at the 2nd floor of the Victory Park and Shop Mall in Antipolo in May 2015. At that point, Musicero aimed to be a one-stop shop for music enthusiasts by providing product packages that give value for money.
Each customer was given maintenance tips, set-up guides and helpful suggestions for useful gadgets and accessories suited for each purchase. They also offered repair services and after sales support through social media channels or in-store visits to ensure customers are happy with their purchase.
With community building as one of their core values, Musicero developed a culture of caring for its customers, treating their customers like family. In the summer of 2016, Musicero launched its first Summer Tutorial Program for kids 7 to 15 years old who wanted to learn how to play the piano, guitar or ukulele. Since their store managers are also musicians, they became the instructors for the program. The Musicero family became even bigger through this program, as the team forged close ties with the students and their families.
The 3rd branch along Ortigas Extension became the youngest member of our Musicero Community in 2017. From conceptualization to their daily operations, Musicero lives by their golden rule: “Musicero para sa Musikero.” Run by musicians and music enthusiasts, Musicero Warehouse caters to amateur and professional music lovers alike, who are in search of quality instruments and accessories at warehouse prices.
The growing community of Musicero regulars gave rise to the Musicero Jams program in 2017, wherein videos of the managers of the 3 branches were published weekly, featuring the Musicero Band as they performed songs requested by their Facebook page followers. There were even some weeks where guest musicians played as sessionistas with the band.
In 2018, Musicero consolidated its stocks and manpower into one store and warehouse, as it began its efforts to refocus on online selling.
In 2019, Musicero then worked with a young group of carpenters in Taytay and brought the Musicero Kalimba to life, giving way to a new line of Musicero designed and manufactured products. Musicero gave the kalimba a unique spin, inspired by famous electric guitar models.
And now, in an effort to pay it forward, Musicero is under negotiations with the Tahanang Walang Hagdan, a foundation located just a stone’s throw from June’s childhood home. These gifted craftsmen are scheduled to join the Musicero team for their kalimba assembly before the end of 2020, as a way for their residents to earn additional livelihood.
As Musicero continues on with their journey, they push forward with their guiding beacon “Musicero para sa Musikero” at heart, this mission serving as a constant reminder that no matter what difficulties they endure, they will strive to develop quality products and provide the best service possible for the Musicero Community.
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